DIGITAL DESIGN

Addison Bay

Addison Bay is an activewear brand founded on the notion that fashion and function don’t have to be mutually exclusive. Collaborating closely with AB's marketing team, I've delivered engaging designs that foster brand loyalty and drive exceptional sales results. Brand photography by Ben Watts.

Smiling woman outdoors wearing sunglasses and a sleeveless white shirt with a golf flag in the background.

THE SCOPE:

Email Design
Ecommerce Website Design
Ongoing Graphics

As a freelance graphic designer, I concept and design visually compelling email campaigns such as product promotions, seasonal offers, newsletters, and collection launches. From there, I oversee that content and design remains consistent across other brand touchpoints, such as their ecommerce website and social media.

“Meredith has the rare ability as a designer to combine aesthetic talent with analytical thinking, which is the ultimate combination in retail. She is always on time, takes feedback well, and reacts quickly to updates and changes. Plus she is a fantastic partner  – always respectful, kind and a pleasure to work with.”

THE IMPACT:

– Marguerite Adzick, Founder and CEO of Addison Bay

A FEW FAVORITES:

Fall shoe guide advertisement featuring a person wearing white boots on stairs, with red and brown shoes arranged around the image.
Woman in blue and white striped dress standing by a tennis net, wearing sunglasses and a white hair ribbon, with text overlay about sporty-chic dresses.
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Collage featuring red elements, including a woman in a red sweater and hat, red tulips, a red door, cherries, a vintage red phone, a Gucci envelope with lipstick, and a spinning vinyl record.
Woman wearing a striped racquet dress, sunglasses, and a green sweater tied around her waist, standing by a pool. Text reads 'Our Best Selling Racquet Dress' and describes features like box pleats and a high neckline. Button says 'Shop the Racquet Dr
Smiling woman wearing a blue sports bra in a tropical setting, surrounded by text promoting the Arch Bra with mentions of '5-Star Reviews,' '10+ Colors,' and 'Your New Fav Bra.'
Woman wearing a striped dress with white and blue patterns, holding a large woven beach bag. She is also shown with a brown woven hat and brown cutout sandals next to her. Text indicates brands: "Lack of Color" for the hat, "Bella Cucina" for the bag
Model wearing blue athletic wear sitting with "Love to Lounge" text above; promoting soft bra and leggings set with a "Shop AB Soft" button.
Woman in a striped dress and cap holding striped fabrics, with text "Styled by Mary" and "Shop Addison Bay x Mary Orton."
A person wearing a striped dress, scarf, and sneakers sitting on steps, captioned 'Introducing Addison Bay X Mary Orton.'
Two women wearing stylish outerwear and leggings walking on grass, promoting a fall and winter clothing collection. Text overlay reads 'On our Coat Rack...' and 'Shop Outerwear' with a button link.
Woman holding a puppy, wearing a striped pullover, in an outdoor setting with promotional text for a pullover guide.
Smiling woman in sunglasses wearing a brown and white striped sweater, text overlay reading "5 Styles you'll actually wear everyday this fall... Shop the Fall Collection."
Two women wearing stylish summer dresses, one in green and one in striped, both with sunglasses, standing outdoors in a fashionable setting. Overlaid text reads "SOMETHING UP OUR SLEEVE."

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