Woman sitting on a chair, reading a book titled "Icons" in black and white.

Meet your Designer

For years, I dreamed about starting my own studio. I wanted the freedom to create, to choose my own path, and to work on projects I truly believed in. 


SOUND FAMILIAR?

After a corporate layoff nudged me into freelancing, I found myself unexpectedly building what I’d always wanted—a business on my terms.

Today, that’s exactly what I help other women do. Strategic branding and web design are tools to build not just a business, but a lifestyle that feels right. My work is about making the leap from good to unforgettable and crafting a visual identity that matches the heart and ambition behind it.

“BRANDING ISN’T THE PRODUCT YOU BUY.
IT’S WHO YOU BELIEVE YOU BECOME WHEN YOU BUY IT.”

- Tess Robinson

Let your brand do the talking.

LET’S WORK TOGETHER

My Approach:

DESIGN SPEAKS VOLUMES WITHOUT EVER SAYING A WORD.
A well-crafted brand makes an impact before a single word is spoken. It’s the feeling your business evokes, the trust it builds, and the confidence it conveys. Thoughtful design turns that feeling into something tangible, creating an identity that is unmistakably yours.

FULLY EMBODIED BRANDING
A brand is more than aesthetics. It influences how people experience your business and the connection they form with it. Every element, from the visuals to the way you engage with your audience, should be an intentional reflection of your values and vision. Investing in branding means crafting an experience that feels cohesive, compelling, and entirely your own.

WOMEN SUPPORTING WOMEN
Building a brand takes guts, and no one should have to do it alone. Studio Merit is here to champion women-led businesses, offering not just design but strategy, support, and a space where ambition is celebrated.

Collage featuring fashion and lifestyle elements, including quotes, watches, sunglasses, coffee cup, a newspaper, and mood board photos.

MAKE IT HAPPEN

GET ON THE LIST

MAKE IT HAPPEN • GET ON THE LIST •

Open brown crocodile leather planner with blank pages and gold rings

long after the first look.

LET’S CRAFT A BRAND THAT STAYS WITH THEM